You need someone who's worked across business, brand and marketing — and then learned to build the tech. Someone who recognises effective solutions, not just elegant ones.
Brilliant on the build. But they haven't lived the business—the pitches, the pressure, the team dynamics—so they can't speak to what actually matters in your world.
Talented, busy, and quietly anxious about AI. They don't need a lecture on models. They need someone who gets their work and shows them effective solutions.
I close that gap. One person, fluent on both sides — so the people who build the tech and the people who make the work speak the same language.
Thirty years inside business, marketing, communications and creative — building systems and leading teams, shaping strategy, telling stories for global brands and organisations. Then I learned the technology properly, and started to build.
After years inside agencies under pressure, I stopped seeing AI as a tool problem and started seeing it as a systems problem. That's what led me to build my own operating models.
Find the real need inside your business — not the shiny use case, the one that delivers.
Design AI into the real workflow, with light governance so quality and trust hold.
Take it from concept to a working system, fast and lean. I build the strategy then the system.
Transfer the skill base to your technical team so they deploy, run and own it. No lock-in.
Plus hands-on upskilling for the teams who'll live with it, and ongoing fractional AI direction where you want a steady hand.
Map where your team loses time or quality. Find the friction points where AI genuinely pays.
From architecture to deployment. I build the complete solution—integrations, workflows, interfaces—until it's ready to hand over.
1–2 days a week, ongoing. Steady hand on strategy, eyes on emerging opportunities, advice when you hit the hard calls. Part of your leadership, not outside it.
Career campaigns and leadership across work for Lucozade, Adidas, Land Rover, Johnnie Walker, Jaguar Land Rover, Lidl, Sainsbury's, HSBC, UPS, UBS, Longines, Formula 1, Formula E and Hisense — the craft of making complex ideas land with real audiences, now applied to how businesses adopt AI.
A short, no-pitch conversation about where AI actually earns its place in your business — and how quickly I could build it.